Social Media Marketing + Content Creation

As an Associate Account Executive in the Earned Media department at CMD, I was responsible for managing social media accounts for global tech brands. My clientele included B2B/B2C brands such as Intel, Microsoft, Iberdrola Renewables, Wacom and Carl ZEISS. I provided a full spectrum of services including content creation, community management, graphic design, video editing, development of strategy and managing scheduling platforms. As the main point of client contact, I ensured that all content and messaging aligned with brand guidelines and current business objectives. 

Expertise:

+ Paid and organic social media strategy across platforms

+ Content creation

+ Video production and editing (Premiere)

+ Onsite event activation

+ Turning analytics into actionable insight

+ Paid social media advertising (awareness, engagement, lead-gen, conversions)

+ Influencer/microinfluencer activation