Brand storytelling just ain't what it used to be. Advertisers and brands need to focus on crafting quality narratives rather than quantity of messages in the digital space.
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Facebook is overhauling their ad tools in response to recent data privacy scandals. So, what’s in, what’s out, what changes are still to come? Here’s what you need to know.
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A five-step Facebook advertising plan to help you reach the right customers and drive revenue for your small business.
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Each day, the average person receives 5,000+ messages. That’s more than 4.8 ads, social media posts, emails, texts, etc. every waking minute. This means that people are in a constant state of information overload. In fact, sources indicate that our attention span is now shorter than that of a goldfish.
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As marketers, it’s important to remove barriers for users who want to share our content. Barriers lead to decreased click-through rates, conversions, social shares, audience growth and the list goes on. That’s where Open Graph protocol comes in.
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Create a lasting first impression with a strong, wel-defined personal brand
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Facebook and Twitter feeds have become saturated with an endless stream of photos, videos and other graphics. Advertisers and social media users are captivated by a fresh take on brand storytelling called the cinemagraph.
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