Adam Jacobs
Marketing Manager // Digital Strategist
Director of Growth Marketing
Theorem Agency
Nov. 2019 - Present
Strategist and senior thought leader for Theorem’s two largest client accounts, totaling $16+ million media spend annually. I lead the development of marketing activation, optimization and testing strategies tailored to each client’s business goals.
Key Wins:
Built the agency’s CRO experimentation and strategic roadmap infrastructure - solidifying visibility as a core agency service, enabling faster and more effective experimentation.
Led activation strategy that helped a fintech platform grow its investor base by 47% YoY while lowering acquisition costs by 34% YoY.
Account Manager - Client Vertical Lead
Sq1 / Ansira
Feb. 2017 - Nov. 2019
Led client partnership and data-driven marketing development for Sq1’s pro sports, hospitality, industrial tech and insurance client verticals.
Key Wins:
Portland Trail Blazers: defined paid social targeting strategy that helped drive a 66% increase in YoY revenue. Creative Case Study
Aflac: Co-lead a team of 7 SMEs, drove all-time company high lead volume and quality in 17 and ‘18.
Provenance Hotels: Initiated paid social strategy that drove a 38% increase in return on ad spend (ROAS) in under 3 months.
Marketing Director - Freelance
Roxford Watches
Apr. 2017 - June 2018
Led marketing strategy and activation for the crowdfunding launch of a new hybrid smartwatch brand, Roxford Watches. This involved activating the entire customer journey through strategically activated channels: customer/CRM segmentation, paid and organic social media, influencer activation, PR media outreach, email nurture/retention, onsite optimization.
Key Wins:
128% campaign funding goal achieved.
Acquired 2,000+ customer leads, 2,500+ social media followers.
Secured coverage in major tech publications: Digital Trends, Wareables, Gadgets & Wearables, Techaeris, etc.
Assoc. Account Executive
CMD Agency
Oct. 2014 - Feb. 2017
Developed social media strategies, content creation, paid social advertising, trade show communication plans and analytics reporting. Clients: Intel, Carl ZEISS Vision, Microsoft, Avangrid Renewables and more.
Key Wins:
Planned SM strategy that helped Intel become a top brand in the emerging Internet of Things (IoT) space on social media.
Planned two Spotlight Award-winning social media campaigns (2015 + 2016).
Strategic Communications Manager
Kaleidoscope Music Festival
Apr. 2014 - Jul. 2014
Managed online reputation management for Kaleidoscope Music Festival. Developed news releases, community outreach and educational materials, media kits, etc. Developed internal communication policies & guidelines for employees.
PR Representative
Allen Hall Public Relations
Jan. 2014 - Jul. 2014
Advised and helped develop the communications strategy for Franciscan Montessori Earth School, located in Portland, Oregon. This involved providing demographic customer research and media activation priorities, designing infographics, writing press materials.
PR/Marketing
All Comedy 1450 Radio
Jun. 2013 - Nov. 2013
Helped develop and execute grass roots marketing campaigns to raise awareness and promote radio station events in the community. Identified and developed leads for sponsorship opportunities and advertising spots on radio.
PR Intern
Pac/West Communications
Jun. 2012 - Sept. 2012
I assisted various communications managers with drafting news releases, marketing/communications materials. Helped coordinate an online search portal for NECA-IBEW electricians, to raise visibility and improve customer acquisition channels. Put together portfolio showcasing the incredibly successful Drive Less. Save More. campaign for ODOT.