And so it begins.

Disaster does not discriminate. Communicating during a crisis is one of the most important, yet uncertain aspects of public relations. It is an inevitable fact that businesses, organizations and people will experience incidents that threaten their reputation in the public sphere. Public opinion is a fickle thing… PR acts as a life raft to prevent those in crisis from drowning. This blog will take a look at the ins and outs of crisis communication, how to prepare for crisis, how to deal with unexpected disaster and how to rebuild image after the fact. The purpose of this blog is to understand the intricacies involved with communicating during a crisis by critiquing real world examples, both successes and failures, while also looking into reputation management techniques.

I'm a writer and a strategic thinker. What I lack at this point is an in-depth knowledge of how to go about communicating after an incident. I plan to go into the field of PR and marketing, or public affairs as a career. At some point I will undoubtedly be in a situation where I have to deal with a client mishap. How can trust be maintained in the public's eyes after a crisis? What makes a crisis communication plan effective or not effective? This is what I will investigate in this blog.

To see more about my professional experience click here.